The first student achievement measure selected by the institution is enrollment. This measure was selected because it is a standard metric that Fisk tracks and reports to federal and state governing bodies each year. More importantly, sufficient enrollment is necessary to support the institution’s infrastructure, growth, stability and success in supporting its students, as established in the Strategic Plan 2023-2027 [2], (strategic goals 5.2.1), whose focus is on increasing enrollment. Therefore, enrollment is a driving force behind Fisk achieving success with its mission, goals, and objectives. In 2022, the institution set a goal of 250 first-time, full-time students as a threshold of acceptability value for this measure. This goal number was based on the need to continue to stabilize progress indicators with numbers that are reasonable, given the national climate of declining enrollment at many traditional university systems similar to Fisk. An aspirational achievement target is 1100 students enrolled at Fisk by the 2025 fiscal year.
Criteria | Minimum Threshold of Acceptability | Aspirational Achievement Target | |||
Enrollment | Enroll 250 First-time, full-time students per year; | 1000 students by 2025FY | 1100 students by 2025FY | ||
Year | Fall 2021 | Fall 2022 | Fall 2023 | Fall 2024 | 4 Year Average |
Total Enrollment | 942 | 1055 | 1005 | 1064 | 1017 |
First-time, full-time student target | 250 | 250 | 250 | 250 | 250 |
First-time, full-time student actual | 289 | 299 | 314 | 367 | 317 |
Annual Change | 39 | 49 | 64 | 117 | 67 |
Recent trends in enrollment show that from 2022 to 2024 the University has experienced a steady increase in its student population. There has been a steady increase from 701 total (graduate and undergraduate) students in Fall 2017 to 942 students in Fall 2021, followed by a leap in student numbers, with 1055 students enrolled in Fall 2022. These overall average increases for 4 years reached an average of 1017 driven by increased averages with first-time, full-time student actual increases of +299, +314 and +367 new students added per year. The steady increase over the past four years is solid and sustained even in the aftermath Covid-19 pandemic, which has been challenging to traditional university enrollment in many areas throughout the country. Fisk was especially hard hit and therefore our numbers were congruent with the standard general decreases in enrollment, retention and even graduation rates throughout the country for much of the 2020-2023 period.
Continuous Improvement Efforts for Enrollment
Fisk University is actively implementing continuous improvement strategies to strengthen enrollment through targeted recruitment efforts, enhanced marketing, and expanded academic offerings. The university is refining its recruitment strategies by leveraging data analytics to identify and engage prospective students more effectively. Partnerships with high schools, community colleges, and organizations supporting underrepresented students are being expanded to create stronger pipelines for enrollment. Additionally, Fisk is increasing its digital presence through social media campaigns, virtual tours, and personalized outreach, ensuring that prospective students and their families are well-informed about the university’s academic excellence and rich legacy. These efforts are designed to attract a diverse and talented student body while reinforcing Fisk’s commitment to accessibility and opportunity.
A renewed emphasis on student outcomes, not only in the form of graduation rates but also in terms of job opportunities and elite graduate/professional schools, has proven highly effective in capturing prospective students. Many students and parents cite debt as their top concern and further identify starting salaries as one of the primary motivations behind attending college. Fisk has taken these observations seriously and implemented a model based around return on investment and, by extension, student outcomes.
Between the new website, energetic and informed counselors, and commitment to social media, Fisk has seen a significant increase in prospective student satisfaction and excitement. By continuously adapting to market trends, student needs, and institutional strengths, Fisk University is positioning itself for sustained enrollment growth and long-term success.